It’s been awhile since I wrote on this topic, though I love it. If you’re interested, click the tags for more posts on this topic. Today I want to write about trying to survive as a small, independent business in this climate.
First, a person like me has to compete with Facebook. This is equivalent to a mom and pop store trying to survive, alongside Walmart. I actually think I will be able to do this. I’m good at what I do and I’m tenacious as hell. I’m going to be here as long as I want to be here, however, it’s a war.
There’s another war I have to fight. It’s hidden. It’s a secret war against American business.
I am talking about the constant attacks on websites like mine, from Russia and China or whereever. This stuff is not personal. I’ve certainly been attacked, personally in the past. But my struggle today is completely impersonal. These hackers don’t care about me. This is outer planet stuff. It has to do with the collective.
Facebook doesn’t care about me, Elsa P. Amazon doesn’t care about Tom and Stella or Fred who might be trying to survive selling X or Y widget. They want to be monopolies and vacuum up all the money.
I’m not complaining about this. I grew up playing cards. Bitching about your cards is very bad form. It’s just disgusting to me.
I believe in playing with whatever’s dealt me, on faith, with as much skill as I can muster. I think this is the best way to prevail on every level so that’s what I’m going to do. But I think we’d do well to think about this and to talk about it.
As these companies gain more control, they exert more control. For example, a small business might promote themselves on facebook. It’s free to do…right up until it’s no longer free.
At first their posts show up in the streams of their followers. Eventually this free press dries up and a business must pay facebook to “boost” their post. If they don’t pay, the post will not be seen. If they do pay, facebook cuts into their profit margin which may already be quite thin.
Facebook can also censor content. It’s their site! They can refuse to “boost” any post they want. So what can a person like me do?
For one thing, I can be of use. I am profoundly geared towards service and as long as I can provide value, I will have customers. But I have to pay for the site, too.
Take, satori. She doesn’t do a lot of consulting, but the value she brings to this site is undeniable. I have to pay her and I have to generate the money so I have it to pay her! I have to sell, basically. How else will I get this money?
But you can help me and I’ll tell you how.
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What are your thoughts about Pluto in Capricorn and the death of business?