Last night the soldier and I were talking about astrology and t-shirts…

“It doesn’t work that way,” I said. “People who try to market using astrology do not understand astrology. They make a uniform number t-shirts, the same number of each sign and they are never going to sell them. They fail to understand that no Capricorn is going to walk around with Capricorn on their shirt. Really, there are only about 3 signs you can sell merchandise to, I’d say. In any quantity anyway. So pretty much anyone who tries to do this winds up losing their ass.”

“Well I wouldn’t wear my sign,” he said. “I’m not going to walk around with a bull on my shirt.”

I laughed because he walks around with a rhino on his shirt most days… it’s his favorite. “No, I guess not,” I said.

“But I would wear a scorpion. I like a scorpion as a symbol,” he said.

“And you could get away with that because you have a Scorpio Moon. Or you can wear whatever the hell you want but you see the problem here. People by and large are not going to wear their sign on their chest so marketer after marketer fail with their zodiac lines because they don’t understand this. I am quite sure it will always be this way.”

Would you wear a T-shirt that broadcast your sign? Why or why not?

submit your own open question

“It’s going to go back to when only rich people can fly,” I told the soldier.  “Remember when it was like that?”  I had just read this article:
Continental becomes latest U.S. airline to cut service

Basically they are grounding planes, laying off employees and raising prices simultaneously.

“It will only stay that way so long,” he said. “And then it will go right back the way it was, just as soon as people quit flying and there are not enough rich people to sustain them.”

“I don’t know about that. Eventually yes but it may be a long time recovering. I don’t think it’s that easy to get your customer back once you lose them. People are funny with their habits. Once they change them, you’ve got a problem.”

Continue reading Astrology And Trends In Business: The Airline Industry Plus What Happens When You Lose Your Customer

Portion controlled food, is it savior to hogs like me?

From the Cambridge Evening News:

Perhaps it’s time to bank on astrology

“The bank says a survey of small businesses in the region revealed those born under Leo and Capricorn were the shooting stars of our entrepreneurial galaxy and most likely to start their own business…”

snip

“…If you were born under Pisces you have a unique perspective that helps you to spot opportunities others miss. You favour the pub trade, shipping, and the physical therapies…”

Etc.

Read the rest here: Cambridge Evening News

Want a thumbnail sketch of Oprah Winfrey, Jeff Bezos, Eric Schmidt, Steven Ballmer, Richard Branson, Sumner Redstone, etc.? Along with a mini-reading? Check it out:

Check out this slide show of profiles on Forbes.com by Michael Lutin.

And you can read the full article here:

Celebrity CEO Horoscopes by Elisabeth Eaves

Tipped to this via John and Susan Townley’s AstroCocktail News

Enjoy!

Speaking of the planets lining up, Firefox is releasing the new version of their browser on October 24, the day six planets will be lined up in Scorpio (pictured below). Do you think this is an accident? I don’t. Some companies use an astrologer and other companies ought to!

For example, I remember when AOL first went to “unlimited usage”. It used to be by the hour, remember?

Well they made the change with Mercury retrograde and it was a complete disaster. It was a total traffic jam. No one could sign on for weeks!

So anyway, I have to think this is going to be very good for Firefox. And notice that Mercury goes retrograde Oct 28th, and they neatly dodge this, dont they?

And FYI, readers of ElsaElsa use Firefix in great numbers. This is probably because you’re all so stylish and avant-garde. Roughly 30% of visitors to this blog use Firefox as opposed to about 14% Internet wide and I’m one of them.