Diana emailed:

The paradigm, “People never change” is commonly used, but I was wondering if it’s a frequent thought of fixed and cardinal signs. I don’t think I’ll ever hear a mutable sign say that.

Diana, probably not but the mutable signs also never change the fact they change and I’d say neither state of being is preferable. It is interesting to watch from a marketing standpoint. For example Pepsi keeps making Pepsi for the fixed crowd but constantly comes up with new flavors to interest people like me. Cherry Pepsi, Pepsi with lime, Pepsi with strawberry cream, etc. Shampoo, breakfast cereal and everything else you can think of, same thing.

My first husband had 5 planets in Scorpio and a Leo rising (all fixed). I always run with fixed people, otherwise I will mutate right into oblivion but anyway he was a Cheerio eater and back then they came out with this big innovation - Honey Nut Cheerios. Thrilled, I brought home a box: “Hey! Something new,” I said.

He was not impressed. In fact he didn’t have the slightest interest in putting one of the little pieces in his mouth and no amount of my eating and saying, yum, would budge him and this was incredibly instructive to me. I have never bothered to change a fixed sign off their brand since.

Do you switch brands often?

“It’s going to go back to when only rich people can fly,” I told the soldier.  “Remember when it was like that?”  I had just read this article:
Continental becomes latest U.S. airline to cut service

Basically they are grounding planes, laying off employees and raising prices simultaneously.

“It will only stay that way so long,” he said. “And then it will go right back the way it was, just as soon as people quit flying and there are not enough rich people to sustain them.”

“I don’t know about that. Eventually yes but it may be a long time recovering. I don’t think it’s that easy to get your customer back once you lose them. People are funny with their habits. Once they change them, you’ve got a problem.”

Continue reading Astrology And Trends In Business: The Airline Industry Plus What Happens When You Lose Your Customer