Last night the soldier and I were talking about astrology and t-shirts…

“It doesn’t work that way,” I said. “People who try to market using astrology do not understand astrology. They make a uniform number t-shirts, the same number of each sign and they are never going to sell them. They fail to understand that no Capricorn is going to walk around with Capricorn on their shirt. Really, there are only about 3 signs you can sell merchandise to, I’d say. In any quantity anyway. So pretty much anyone who tries to do this winds up losing their ass.”

“Well I wouldn’t wear my sign,” he said. “I’m not going to walk around with a bull on my shirt.”

I laughed because he walks around with a rhino on his shirt most days… it’s his favorite. “No, I guess not,” I said.

“But I would wear a scorpion. I like a scorpion as a symbol,” he said.

“And you could get away with that because you have a Scorpio Moon. Or you can wear whatever the hell you want but you see the problem here. People by and large are not going to wear their sign on their chest so marketer after marketer fail with their zodiac lines because they don’t understand this. I am quite sure it will always be this way.”

Would you wear a T-shirt that broadcast your sign? Why or why not?

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