German broadcasters look to the stars: Astrology gives clues to viewing habits

Scott Roxborough writes:

“It is not exactly the Nielsen Ratings: German broadcasters are looking to the stars for clues to their audiences’ viewing habits.

This week SevenOne Media, the marketing and ad sales arm of broadcasting giant ProSiebenSat.1, published its first Astrology Ratings. They matched up traditional audience data — who watches what and when — with viewers’ star signs…”

And here’s a sample:

Taurus (April 21-May 21)
The Taurean male wants suspense and action on the small screen but also likes the occasional sitcom. A female Taurean, however, is a channel surfer and watches everything. The one exception is erotic movies, where we see a 24% increase in market share among Taurean women.

Read the rest THR.com