This is pretty interesting. It’s a study by Cornell University’s Food and Brand lab around people eating habits.

Here’s an example:

Do Descriptive Menu Labels Influence Restaurant Sales and Repatronage?

A six-week controlled cafeteria study found that descriptive menu-item labels increase food sales and improve the attitudes customers have towards both the food and the restaurant. Using descriptive menu labels such as Black Forest Double-Chocolate (vs. chocolate cake) increased sales by 27% and improved attitudes towards the food, attitudes towards the restaurant, and intentions towards repatronage.

It occurs to me a lot of people start a diet this time of year. If you’re one of them, thee findings of this study might give you an edge. Check them out!

Psychology of Food - Cornell University Tip sheet